Discover 2025’s fastest growing golf brands blending performance and style—featuring WAAC, Malbon, Descente, and more game-changing labels.
Golf’s Style Revolution
Modern golf apparel is undergoing a major transformation. As a new generation of players enters the game, there’s a growing demand for golf clothing that blends performance, personality, and street-smart style. Today’s golfers want more than tradition — they’re looking for bold designs, cultural relevance, and brands that break the mold.
This shift is fueling the rapid growth of emerging golf brands that blur the lines between fashion, sport, and lifestyle. From Korea to California, these labels are redefining what it means to look and play like a modern golfer.
In this post, we highlight 10 of the fastest growing golf brands in 2025 — names that are changing the game on and off the course, leading the next wave of golf fashion trends.
What Defines a “Fast Growing” Golf Brand?
In today’s golf industry, brand growth goes far beyond sales numbers. The fastest growing golf brands in 2025 are defined by their cultural relevance, youth appeal, and ability to shape conversation both on and off the course.
Key indicators of growth include rising online sales, social media buzz, strong influencer partnerships, and bold design innovation. These brands connect with younger, style-conscious golfers who value authenticity, creativity, and modern performance.
Global reach also plays a major role — brands gaining traction across Asia, North America, and Europe are leading the charge in shaping global golf fashion trends.
Ultimately, what sets these brands apart is their ability to build community, spark identity, and redefine what golf style looks like for the next generation.
The Top 10 Fastest Growing Golf Brands
From Seoul to Los Angeles, these 10 golf brands are setting the pace in 2025 with bold aesthetics, smart innovation, and serious cultural relevance.
1. WAAC (Win At All Costs)
Originating from South Korea, WAAC blends fearless design with high-performance golfwear. Known for its playful graphics and edgy attitude, the brand is a favorite among rising pros in the Korean and Japanese tours. WAAC is redefining golf style with confidence and charisma.
Find this jacket and more on Erthe Golf!
2. Malbon Golf
Founded in Los Angeles, Malbon Golf is a creative powerhouse at the intersection of streetwear, art, and the sport. With collaborations from Nike to Beats by Dre, Malbon has become a go-to label for style-driven golfers and celebrities alike.
3. Master Bunny Edition
A premium Japanese brand from the makers of PEARLY GATES, Master Bunny Edition focuses on sleek, performance-driven pieces. Popular across Asia’s pro tours, the brand is known for its refined athleticism and tailored approach to modern golfwear.
Explore Master Bunny's collection on Erthe Golf!
4. Metalwood Studio
This California-based label channels vintage 90s golf with a rebellious twist. Metalwood Studio is winning over younger golfers with its nostalgic branding, bucket hats, and thrift-inspired designs that feel fresh and unexpected.
5. Keypote
This emerging European brand blends minimalist style with high-performance fabrics. Known for clean lines and muted tones, Keypote appeals to golfers who value subtle sophistication and technical precision.
Discover this Keypote shirt and more on Erthe Golf!
6. Le Coq Sportif Golf
This French heritage brand is reviving its golf line with modern minimalism and clean European tailoring. With deep roots in sportswear, Le Coq Sportif Golf offers an elegant, understated alternative to louder golf styles.
7. Pearly Gates
One of Japan’s most iconic golf brands, Pearly Gates delivers bold patterns, premium fabrics, and a loyal following that blends fashion with function. Worn by both pro players and style-savvy amateurs, it’s a symbol of high-end golfwear in Asia.
8. J.Lindeberg
A Scandinavian leader in modern golf fashion, J.Lindeberg combines athletic performance with sleek design. Seen on top pros and influencers, its crossover appeal bridges traditional golf and high-street fashion effortlessly.
9. Bad Birdie
With vibrant prints, cheeky marketing, and bold colors, Bad Birdie has carved out a niche for golfers who want to stand out. This U.S. brand caters to a younger, rebellious demographic tired of conservative country club looks.
10. Descente Golf
Hailing from Japan, Descente Golf is known for its technical mastery and minimalist design. Its advanced fabrics and precision cuts appeal to serious players who want elite performance with modern style. As global demand grows, so does its influence.
The New Golf Aesthetic
The game of golf is evolving — and so is the fashion. No longer confined to polo shirts and khakis, today’s golf apparel seamlessly blends workwear, streetwear, and athleisure. These crossovers reflect the changing nature of the sport, driven by younger players who demand comfort, versatility, and style, both on and off the course.
Athletes and influencers are the driving forces behind this revolution. Pro endorsements and Instagram fit pics have made golf fashion as much about personal expression as performance. Top-tier golfers are now wearing apparel from brands that also collaborate with global fashion houses, bringing high-fashion aesthetics into the golf wardrobe.
Fashion collaborations, from Nike’s golf line to limited-edition drops with brands like Malbon and J.Lindeberg, have created a fusion of luxury streetwear and golf performance wear. These partnerships amplify demand, making golf apparel not just gear, but a statement.
The result? A new era where what you wear on the green reflects your individual style, making the sport more inclusive and fashion-forward than ever before.
The Game Is Changing
Golf is no longer just about technique and tradition — it’s a fashion-forward culture in its own right. As new brands rise to prominence and established names evolve, the game is embracing fresh identities and bold styles. What’s happening on the course is now influencing broader fashion trends, as players and fans alike mix performance with personal expression. Golf apparel is now seen as an extension of your individuality, with every shirt, hat, and pair of shoes making a statement.
Discover this hat and more on Erthe Golf!
Challenge yourself to experiment with new brands and explore the possibilities of modern golf fashion. Whether you’re trying bold prints, eco-friendly fabrics, or high-performance materials that also look great, now is the perfect time to create a new identity on the course. At Erthe Golf, we’re proud to bring you the latest in contemporary golf style, with a curated selection of the fastest-growing brands that are changing the game. Embrace the change — the game is evolving, and so can your style.
